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New partnership with GameOn
Minty Creative • 29 July 2021
The partnership will see GameOn acquire a significant stake in the agency and offer social media services to its clients exclusively via Minty Creative.
“We have collaborated on a number of campaigns over the last 18 months offering complementary services to the iGaming industry. Therefore an investment into Minty Creative seemed the next logical step in the relationship” said Sarah Blackburn, Managing Director at GameOn.
She continued “Since we’ve been offering this service, our clients have experienced exponential growth in both their own following and engagement levels which has often led to new business discussions and opportunities as a consequence. This can be fully attributed to the great work Siobhan and her team have been producing and we are looking forward to aligning the two companies more closely.
Siobhan Neligan, Director & Founder of Minty Creative said “The last 12 months has been a period of significant and sustained growth for the business, as we’ve expanded our services, team and client base across multiple verticals, but particularly within iGaming. We identified a real synergy in working with GameOn and have been able to utilise our many years of iGaming experience to great effect.
“GameOn is the industry leader and pioneer in iGaming marketing and PR, so partnering with them was a huge opportunity for our maturing start-up business - and one that we absolutely jumped at. We are delighted to be able to capitalise on our respective expertise and add further value for our clients."
Read more, via iGaming Business.
“We have collaborated on a number of campaigns over the last 18 months offering complementary services to the iGaming industry. Therefore an investment into Minty Creative seemed the next logical step in the relationship” said Sarah Blackburn , Managing Director at GameOn. She continued “Since we’ve been offering this service, our clients have experienced exponential growth in both their own following and engagement levels which has often led to new business discussions and opportunities as a consequence. This can be fully attributed to the great work Siobhan and her team have been producing and we are looking forward to aligning the two companies more closely. Siobhan Neligan , Director & Founder of Minty Creative said “The last 12 months has been a period of significant and sustained growth for the business, as we’ve expanded our services, team and client base across multiple verticals, but particularly within iGaming. We identified a real synergy in working with GameOn and have been able to utilise our many years of iGaming experience to great effect. “GameOn is the industry leader and pioneer in iGaming marketing and PR, so partnering with them was a huge opportunity for our maturing start-up business - and one that we absolutely jumped at. We are delighted to be able to capitalise on our respective expertise and add further value for our clients." Read more, via iGaming Business .
According to research by Global Web Index, we spend nearly two and half hours of our lives browsing social media feeds, every single day. An estimated 4 billion users worldwide have active profiles across the main social media platforms, with Instagram seeing the biggest growth. With more and more consumers opting for social media channels to follow their friends, family and favourite brands and celebrities, social media is an absolute necessity for today’s businesses! It’s an integral part of your digital marketing strategy, along with a responsive website and savvy search engine optimisation. But there is an art to social media marketing. Your followers don’t want to be marketed to - at least in the traditional sense. Instead, brands that do social media well, are the brands that forge personal connections with their followers. They establish a friendly brand tone of voice and interact readily with followers. Brands that perform well and attract the most fans, are the ones that convey a sense of purpose and community through their posts. Whether they incorporate the use of respected influencers, or humorous posts and memes, engagement and shared values triumph over traditional advertising style marketing. People connect with people, and relatable content, recognisable personalities and an accessible style and tone are vital for social media success. When it comes to the marketing part, there are more challenges to navigate through. Many of the popular platforms, including Facebook, Twitter and Instagram, will use complex algorithms to prioritise personal content over organic business content. So it’s more important than ever to deliver engaging and relevant social media content to showcase your brand and attract an audience. You might even consider opting for paid advertising, to boost your content’s reach. With so much to think about for social media success, why not get in touch with the experts at Minty Creative? Brands around the world have trusted us to create, publish and manage their social media accounts. We can offer bespoke packages to suit your needs, and our specialist software offers powerful functionality and insights, to demonstrate return on investment.